Write for Tin Letter

Tin Letter takes guest articles from people who have real experience of running, writing or delivering email newsletters. Here is what we are looking for and how to send it in.

What we'd like to read

• Moving a small organisation's list between email tools without losing consent records
• How a volunteer-run group handles a newsletter when the person running it moves on
• Reading DMARC reports when nobody on the team is technical
• Writing techniques for long-running newsletters: series, archives, editing your own copy
• Making email accessible, including plain text versions and alt text
• Paid newsletters and sponsorship from the writer's side, with clear disclosure
• Explaining a change in UK rules, with links to the primary source

What we'll decline

• Lists of the "best" email tools, and thinly disguised promotion of a product or agency
• Advice on getting round spam filters, buying lists or harvesting addresses
• Gambling, adult, pharmaceutical or cryptocurrency content, or links to it
• Invented case studies, unattributed statistics or quotes we cannot trace
• Text generated in bulk or already published elsewhere

Length and format

Aim for 900 to 1,500 words in British English. Answer the question near the top. Plain text or a shared document is fine, and we will handle the layout. Please suggest one to three authoritative sources for any factual or legal claim, plus any images you own or can show are licensed for commercial use.

The rules

1. Original work. The article must be yours, unpublished elsewhere, and yours to give us.
2. Disclosure. Tell us about any commercial connection with something you mention, including employers, clients and affiliate arrangements. Paid or sponsored pieces will be labelled on the page, in line with the CAP Code's rule on recognising marketing.
3. Links. Any links must help the reader. We may remove those that do not.
4. Editing. We edit for accuracy, clarity and house style, and will check claims against their sources. We may decline a piece at any stage.

How to pitch

Email [email protected] with the subject line "Pitch" and a short outline: the question your article answers, why you are placed to answer it, and anything you need to disclose. There's no need to send the full draft at first. Terms for contributed or sponsored pieces are discussed by email.